Global Certificate in Facebook Marketing: ROI Focus

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The Global Certificate in Facebook Marketing: ROI Focus is a comprehensive course that empowers learners with the skills to create and manage effective Facebook marketing campaigns. With over <a href="https://www.

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About this course

statista.com/statistics/264810/number-of-monthly-active-facebook-users/">2.8 billion monthly active users, Facebook offers a vast pool of potential customers for businesses worldwide. This course focuses on Return on Investment (ROI), teaching learners how to measure the success of their campaigns and optimize their marketing budgets. It covers advanced topics such as Facebook Ads, Facebook Pixel, and Custom Audiences, providing learners with a competitive edge in the job market. In today's digital age, Facebook marketing skills are in high demand. This course equips learners with the essential skills needed for career advancement in social media marketing, content creation, digital marketing, and advertising roles. By the end of the course, learners will have a solid understanding of how to leverage Facebook for business growth and maximize ROI.

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Course Details

Facebook Marketing Basics: Introduction to Facebook marketing, setting up a business page, understanding Facebook Insights.
Creating a Facebook Marketing Strategy: Defining goals, target audience, creating a content calendar, budgeting for Facebook ads.
Facebook Advertising: Setting up and managing Facebook ads, choosing the right ad objective, audience targeting, ad placement, and ad formats.
Facebook Content Creation: Creating engaging visuals and copy for Facebook posts, videos, and stories. Understanding Facebook's algorithm and best practices for organic reach.
Measuring Facebook Marketing ROI: Setting up conversion tracking, analyzing Facebook analytics, measuring the return on investment (ROI) of Facebook marketing campaigns.
Optimizing Facebook Marketing: A/B testing, audience insights, retargeting, lookalike audiences, and continuous improvement of Facebook marketing campaigns.
Facebook Marketing Tools: Overview of third-party tools for Facebook marketing, including social media management tools, analytics tools, and ad management tools.
Facebook Marketing Trends: Staying up-to-date with the latest Facebook marketing trends, features, and algorithm changes.

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Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN FACEBOOK MARKETING: ROI FOCUS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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