Global Certificate in Facebook Marketing: ROI Focus

Name: Global Certificate in Facebook Marketing: ROI Focus
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The Global Certificate in Facebook Marketing: ROI Focus is a comprehensive course that empowers learners with the skills to create and manage effective Facebook marketing campaigns. With over <a href="https://www.

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AboutThisCourse

statista.com/statistics/264810/number-of-monthly-active-facebook-users/">2.8 billion monthly active users, Facebook offers a vast pool of potential customers for businesses worldwide. This course focuses on Return on Investment (ROI), teaching learners how to measure the success of their campaigns and optimize their marketing budgets. It covers advanced topics such as Facebook Ads, Facebook Pixel, and Custom Audiences, providing learners with a competitive edge in the job market. In today's digital age, Facebook marketing skills are in high demand. This course equips learners with the essential skills needed for career advancement in social media marketing, content creation, digital marketing, and advertising roles. By the end of the course, learners will have a solid understanding of how to leverage Facebook for business growth and maximize ROI.

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CourseDetails

• Facebook Marketing Basics: Introduction to Facebook marketing, setting up a business page, understanding Facebook Insights.
• Creating a Facebook Marketing Strategy: Defining goals, target audience, creating a content calendar, budgeting for Facebook ads.
• Facebook Advertising: Setting up and managing Facebook ads, choosing the right ad objective, audience targeting, ad placement, and ad formats.
• Facebook Content Creation: Creating engaging visuals and copy for Facebook posts, videos, and stories. Understanding Facebook's algorithm and best practices for organic reach.
• Measuring Facebook Marketing ROI: Setting up conversion tracking, analyzing Facebook analytics, measuring the return on investment (ROI) of Facebook marketing campaigns.
• Optimizing Facebook Marketing: A/B testing, audience insights, retargeting, lookalike audiences, and continuous improvement of Facebook marketing campaigns.
• Facebook Marketing Tools: Overview of third-party tools for Facebook marketing, including social media management tools, analytics tools, and ad management tools.
• Facebook Marketing Trends: Staying up-to-date with the latest Facebook marketing trends, features, and algorithm changes.

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ProficiencyEnglish
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DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN FACEBOOK MARKETING: ROI FOCUS

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London School of International Business (LSIB)

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05 May 2025

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