Professional Certificate in SEM & Analytics for Coaches
-- viewing nowThe Professional Certificate in SEM & Analytics for Coaches is a comprehensive course designed to equip learners with essential skills in Search Engine Marketing (SEM) and data analytics. This course is crucial in today's digital age, where online presence and data-driven decisions are key to business success.
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Course Details
• SEM Fundamentals: Understanding Search Engine Marketing, paid search, and organic search.
• Keyword Research: Identifying and analyzing keywords for SEM campaigns.
• SEM Campaign Setup: Creating and structuring SEM campaigns in Google Ads.
• Ad Copywriting: Writing effective ad copy for search ads.
• Bid Management: Managing bids for keywords and ad groups.
• Analytics for SEM: Using Google Analytics to measure and optimize SEM performance.
• Attribution Modeling: Understanding and using attribution models to measure SEM performance.
• Landing Page Optimization: Optimizing landing pages for SEM campaigns.
• Reporting and Analysis: Creating and analyzing SEM reports to measure performance and optimize campaigns.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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