Professional Certificate in SEM & Analytics for Coaches
-- ViewingNowThe Professional Certificate in SEM & Analytics for Coaches is a comprehensive course designed to equip learners with essential skills in Search Engine Marketing (SEM) and data analytics. This course is crucial in today's digital age, where online presence and data-driven decisions are key to business success.
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โข SEM Fundamentals: Understanding Search Engine Marketing, paid search, and organic search.
โข Keyword Research: Identifying and analyzing keywords for SEM campaigns.
โข SEM Campaign Setup: Creating and structuring SEM campaigns in Google Ads.
โข Ad Copywriting: Writing effective ad copy for search ads.
โข Bid Management: Managing bids for keywords and ad groups.
โข Analytics for SEM: Using Google Analytics to measure and optimize SEM performance.
โข Attribution Modeling: Understanding and using attribution models to measure SEM performance.
โข Landing Page Optimization: Optimizing landing pages for SEM campaigns.
โข Reporting and Analysis: Creating and analyzing SEM reports to measure performance and optimize campaigns.
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