Certificate in Digital Ads for Retailers
-- viewing nowThe Certificate in Digital Ads for Retailers is a comprehensive course designed to empower retail professionals with the skills to excel in digital advertising. In today's digital age, businesses that leverage online advertising have a significant advantage, making this course increasingly important.
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Course Details
• Understanding Digital Advertising Fundamentals • Importance of digital ads in retail, different types of digital ads, benefits of digital ads for retailers.
• Setting Up & Optimizing Google Ads Account • Creating a Google Ads account, setting up campaigns, ad groups, keywords, bidding strategies, performance tracking.
• Facebook & Instagram Advertising for Retailers • Setting up business accounts, creating ad campaigns, targeting options, ad formats, performance tracking.
• Retargeting Campaigns • Understanding retargeting, benefits, strategies, setting up retargeting campaigns, performance tracking.
• Display Advertising • Understanding display advertising, benefits, ad formats, creating display campaigns, performance tracking.
• Video Advertising • Understanding video advertising, benefits, ad formats, creating video campaigns, performance tracking.
• Measuring & Analyzing Digital Advertising Performance • Understanding key performance indicators, performance analysis, optimization strategies, reporting.
• Legal & Ethical Considerations in Digital Advertising • Understanding advertising laws, regulations, ethical considerations, best practices.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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