Certificate in Digital Ads for Retailers

Name: Certificate in Digital Ads for Retailers
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The Certificate in Digital Ads for Retailers is a comprehensive course designed to empower retail professionals with the skills to excel in digital advertising. In today's digital age, businesses that leverage online advertising have a significant advantage, making this course increasingly important.

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AboutThisCourse

This certificate course is in high demand as retailers seek to reach customers more effectively through digital channels. It equips learners with essential skills in search engine marketing, social media advertising, and display advertising. By the end of the course, learners will be able to create, manage, and optimize digital advertising campaigns to drive sales and revenue. Career advancement in retail is closely tied to digital competence. This course provides learners with a solid foundation in digital advertising, setting them apart in a competitive job market. Whether learners are new to digital advertising or looking to enhance their skills, this course is an invaluable resource for career growth.

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CourseDetails

• Understanding Digital Advertising Fundamentals • Importance of digital ads in retail, different types of digital ads, benefits of digital ads for retailers.
• Setting Up & Optimizing Google Ads Account • Creating a Google Ads account, setting up campaigns, ad groups, keywords, bidding strategies, performance tracking.
• Facebook & Instagram Advertising for Retailers • Setting up business accounts, creating ad campaigns, targeting options, ad formats, performance tracking.
• Retargeting Campaigns • Understanding retargeting, benefits, strategies, setting up retargeting campaigns, performance tracking.
• Display Advertising • Understanding display advertising, benefits, ad formats, creating display campaigns, performance tracking.
• Video Advertising • Understanding video advertising, benefits, ad formats, creating video campaigns, performance tracking.
• Measuring & Analyzing Digital Advertising Performance • Understanding key performance indicators, performance analysis, optimization strategies, reporting.
• Legal & Ethical Considerations in Digital Advertising • Understanding advertising laws, regulations, ethical considerations, best practices.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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CERTIFICATE IN DIGITAL ADS FOR RETAILERS

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London School of International Business (LSIB)

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05 May 2025

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