Certificate in SEM for Modern Coaches
-- viewing nowThe Certificate in SEM for Modern Coaches is a comprehensive course designed to empower coaches with the latest Search Engine Marketing (SEM) strategies. In today's digital age, SEM is a critical skill for any coach aiming to expand their online presence and reach a wider audience.
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Course Details
• Understanding SEM Fundamentals • Keyword research, ad groups, quality score, and ad rank • Pay-per-click (PPC) • Cost-per-click (CPC) • Cost-per-thousand-impressions (CPM)
• Google Ads Account Structure • Campaign settings, ad groups, and keywords • Ad rotation, ad scheduling, and delivery methods
• Creating Effective Search Ads • Headlines, descriptions, and ad extensions • Call-to-action (CTA) • Ad strength and relevance
• Keyword Match Types • Broad match, phrase match, exact match, and negative match
• Display Network Campaigns • Targeting options • Ad formats • Placement and contextual targeting
• Remarketing Techniques • Audience lists • Ad creation and placement • Bid adjustments
• Tracking and Reporting • Conversion tracking • Analytics • Performance monitoring
• Budget Management • Daily and monthly budget caps • Campaign optimization • Bid strategies
• Local and Mobile Advertising • Location targeting • Device targeting • Call-only ads
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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