Certificate in SEM for Modern Coaches

Name: Certificate in SEM for Modern Coaches
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The Certificate in SEM for Modern Coaches is a comprehensive course designed to empower coaches with the latest Search Engine Marketing (SEM) strategies. In today's digital age, SEM is a critical skill for any coach aiming to expand their online presence and reach a wider audience.

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AboutThisCourse

This course is highly relevant in the modern coaching industry, where online coaching is becoming increasingly popular. By learning SEM techniques, coaches can optimize their websites, increase visibility on search engines, and attract more potential clients. The course equips learners with essential skills such as keyword research, pay-per-click advertising, and analytics tracking. These skills are not only useful for promoting coaching services but also transferable to other areas of digital marketing. By the end of the course, learners will have the confidence and expertise to develop and implement effective SEM campaigns, giving them a significant advantage in their coaching careers.

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CourseDetails

• Understanding SEM Fundamentals • Keyword research, ad groups, quality score, and ad rank • Pay-per-click (PPC) • Cost-per-click (CPC) • Cost-per-thousand-impressions (CPM)
• Google Ads Account Structure • Campaign settings, ad groups, and keywords • Ad rotation, ad scheduling, and delivery methods
• Creating Effective Search Ads • Headlines, descriptions, and ad extensions • Call-to-action (CTA) • Ad strength and relevance
• Keyword Match Types • Broad match, phrase match, exact match, and negative match
• Display Network Campaigns • Targeting options • Ad formats • Placement and contextual targeting
• Remarketing Techniques • Audience lists • Ad creation and placement • Bid adjustments
• Tracking and Reporting • Conversion tracking • Analytics • Performance monitoring
• Budget Management • Daily and monthly budget caps • Campaign optimization • Bid strategies
• Local and Mobile Advertising • Location targeting • Device targeting • Call-only ads

CareerPath

The Certificate in SEM (Search Engine Marketing) for Modern Coaches is designed to equip professionals with the latest digital marketing skills demanded by the UK job market. The course covers essential strategies for maximizing online visibility, driving website traffic, and converting leads into sales. The 3D pie chart above showcases the current job market trends for the following roles: 1. **Digital Marketing Specialist**: With 45% of the market share, this role focuses on managing all digital marketing channels to create and implement effective marketing campaigns. 2. **SEO Specialist**: Representing 30% of the market, SEO (Search Engine Optimization) specialists optimize websites to increase their ranking in search engine results. 3. **Content Marketing Specialist**: Holding 15% of the market, these professionals develop and manage content marketing strategies to engage audiences and promote brand awareness. 4. **Social Media Specialist**: With 10% of the market, social media specialists create and maintain social media channels to build brand loyalty and reach new audiences. These roles are integral to the success of modern coaching businesses, as they help coaches expand their reach, attract new clients, and build lasting relationships. By gaining these in-demand skills, professionals can increase their employability and career advancement opportunities in the thriving UK digital marketing sector.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SEM FOR MODERN COACHES

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London School of International Business (LSIB)

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05 May 2025

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