Global Certificate in SEM: Amplify Your Impact
-- viewing nowThe Global Certificate in SEM: Amplify Your Impact course is a comprehensive program that focuses on Search Engine Marketing (SEM), a critical digital marketing strategy. This course is essential in today's tech-driven world, where businesses strive for online visibility and customer engagement.
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Course Details
• SEM Fundamentals: Understanding Search Engine Marketing, Keyword Research, Ad Placements, and Bidding Strategies
• Google Ads: Setting Up Accounts, Campaigns, Ad Groups, and Keywords
• SEM Optimization: A/B Testing, Ad Copywriting, Landing Page Optimization, and Quality Score Improvement
• Display Advertising: Creating Visual Ads, Retargeting, and Placement Targeting
• Video Advertising: YouTube Advertising, Video Ad Formats, and Campaign Objectives
• Local and International SEM: Adapting for Different Geographic Regions, Languages, and Cultures
• SEM Analytics: Tracking Performance, Conversion Rate Optimization, and Attribution Modeling
• SEM Automation: Utilizing Scripts, Rules, and Third-Party Tools for Efficiency
• SEM Strategy: Building Comprehensive SEM Plans, Goal Setting, and Aligning SEM with Business Objectives
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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