Global Certificate in SEM: Amplify Your Impact
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⢠SEM Fundamentals: Understanding Search Engine Marketing, Keyword Research, Ad Placements, and Bidding Strategies
⢠Google Ads: Setting Up Accounts, Campaigns, Ad Groups, and Keywords
⢠SEM Optimization: A/B Testing, Ad Copywriting, Landing Page Optimization, and Quality Score Improvement
⢠Display Advertising: Creating Visual Ads, Retargeting, and Placement Targeting
⢠Video Advertising: YouTube Advertising, Video Ad Formats, and Campaign Objectives
⢠Local and International SEM: Adapting for Different Geographic Regions, Languages, and Cultures
⢠SEM Analytics: Tracking Performance, Conversion Rate Optimization, and Attribution Modeling
⢠SEM Automation: Utilizing Scripts, Rules, and Third-Party Tools for Efficiency
⢠SEM Strategy: Building Comprehensive SEM Plans, Goal Setting, and Aligning SEM with Business Objectives
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