Global Certificate in SEM: The Complete Blueprint
-- viewing nowThe Global Certificate in SEM: The Complete Blueprint is a comprehensive course that empowers learners with essential Search Engine Marketing (SEM) skills. This certification course is critical in today's digital age, where businesses compete for online visibility.
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Course Details
• SEM Fundamentals: Understanding Search Engine Marketing, Keywords Research, Competitor Analysis
• Google Ads: Account Structure, Ad Campaign Setup, Ad Groups, Keywords Match Types
• Google Ads (cont.): Ad Copywriting, Ad Extensions, Bid Strategies
• Landing Page Optimization: Design Principles, User Experience, Conversion Rate Optimization
• Analytics: Google Analytics Setup, Tracking, Metrics, KPIs, Attribution Models
• Display Advertising: Banner Ads, Remarketing, Audience Targeting
• Video Advertising: YouTube Ads, TrueView, Bumper Ads, Skippable Ads
• SEM Automation: Scripts, Rules, Google Ads Editor, Bid Strategies
• SEM Strategy: Budget Management, Campaign Planning, Testing, Scaling
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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