Global Certificate in SEM: The Complete Blueprint

Name: Global Certificate in SEM: The Complete Blueprint
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The Global Certificate in SEM: The Complete Blueprint is a comprehensive course that empowers learners with essential Search Engine Marketing (SEM) skills. This certification course is critical in today's digital age, where businesses compete for online visibility.

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AboutThisCourse

According to BusinessWire, the SEM market is expected to reach $100.09 billion by 2025, indicating immense industry demand. This course covers all aspects of SEM, including pay-per-click (PPC) advertising, Google Ads, and reporting & analysis. By the end of the course, learners will be able to create effective SEM campaigns, reduce cost-per-click, and increase return on ad spend. Equipping yourself with these skills can lead to career advancement opportunities in various fields such as digital marketing, e-commerce, and advertising. By gaining the Global Certificate in SEM, you prove your expertise and commitment to staying updated with the latest digital marketing trends.

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CourseDetails

• SEM Fundamentals: Understanding Search Engine Marketing, Keywords Research, Competitor Analysis
• Google Ads: Account Structure, Ad Campaign Setup, Ad Groups, Keywords Match Types
• Google Ads (cont.): Ad Copywriting, Ad Extensions, Bid Strategies
• Landing Page Optimization: Design Principles, User Experience, Conversion Rate Optimization
• Analytics: Google Analytics Setup, Tracking, Metrics, KPIs, Attribution Models
• Display Advertising: Banner Ads, Remarketing, Audience Targeting
• Video Advertising: YouTube Ads, TrueView, Bumper Ads, Skippable Ads
• SEM Automation: Scripts, Rules, Google Ads Editor, Bid Strategies
• SEM Strategy: Budget Management, Campaign Planning, Testing, Scaling

CareerPath

The UK SEM (Search Engine Marketing) industry is booming, with a wide range of roles and opportunities available. Below, we have a 3D pie chart presenting the average salaries for some of the most sought-after positions in this field. The chart reveals that Digital Marketing Managers earn the highest average salary (£64,000), emphasizing the strategic importance of this role in SEM campaigns. SEO Specialists, PPC Specialists, and Content Marketing Specialists follow closely, with average salaries ranging from £40,000 to £45,000. Social Media Managers, despite being lower on the pay scale, are vital for maintaining brand presence and engaging with audiences. When considering a career in the SEM sector, it's essential to understand the job market trends, salary ranges, and skill demand. By analyzing this 3D pie chart, aspiring professionals can identify which roles align with their interests and skillsets and target appropriate salary ranges. The Google Charts library allows for the creation of interactive and visually appealing data visualizations, ensuring that the information remains engaging and accessible. This technology can be applied to various industries and datasets, providing valuable insights and making complex data more digestible. Stay informed and up-to-date with the latest industry trends by leveraging these powerful visualization tools.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN SEM: THE COMPLETE BLUEPRINT

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London School of International Business (LSIB)

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05 May 2025

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