Certificate in Campaign Metrics for E-commerce

Name: Certificate in Campaign Metrics for E-commerce
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The Certificate in Campaign Metrics for E-commerce is a comprehensive course that equips learners with the essential skills to measure and optimize the effectiveness of online marketing campaigns. This certification is crucial in today's digital age, where e-commerce businesses rely heavily on data-driven decision-making to drive growth and revenue.

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Acerca de este curso

The course covers key metrics, such as conversion rates, average order value, and customer lifetime value, and provides insights into how to use these metrics to improve campaign performance. Learners will also gain hands-on experience with popular e-commerce platforms and tools, such as Google Analytics and Facebook Ads Manager. With the ever-increasing demand for e-commerce professionals who can analyze and interpret data, this course is an excellent opportunity for learners to advance their careers. By earning this certification, learners will demonstrate their expertise in campaign metrics and their ability to drive results for e-commerce businesses.

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Detalles del Curso

• Unit 1: Introduction to Campaign Metrics for E-commerce
• Unit 2: Key Performance Indicators (KPIs) in E-commerce
• Unit 3: Setting Up and Tracking Campaign Goals
• Unit 4: Understanding Traffic Metrics
• Unit 5: Analyzing Conversion Metrics
• Unit 6: Customer Lifetime Value (CLTV) and Customer Acquisition Cost (CAC)
• Unit 7: Return on Ad Spend (ROAS) and Advertising Cost of Sales (ACoS)
• Unit 8: Attribution Models and Multi-Channel Tracking
• Unit 9: Data Visualization and Reporting in E-commerce
• Unit 10: Continuous Optimization and Testing Strategies

Trayectoria Profesional

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Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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CERTIFICATE IN CAMPAIGN METRICS FOR E-COMMERCE

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London School of International Business (LSIB)

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05 May 2025

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