Certificate in Campaign Metrics for E-commerce
-- ViewingNowThe Certificate in Campaign Metrics for E-commerce is a comprehensive course that equips learners with the essential skills to measure and optimize the effectiveness of online marketing campaigns. This certification is crucial in today's digital age, where e-commerce businesses rely heavily on data-driven decision-making to drive growth and revenue.
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โข Unit 1: Introduction to Campaign Metrics for E-commerce
โข Unit 2: Key Performance Indicators (KPIs) in E-commerce
โข Unit 3: Setting Up and Tracking Campaign Goals
โข Unit 4: Understanding Traffic Metrics
โข Unit 5: Analyzing Conversion Metrics
โข Unit 6: Customer Lifetime Value (CLTV) and Customer Acquisition Cost (CAC)
โข Unit 7: Return on Ad Spend (ROAS) and Advertising Cost of Sales (ACoS)
โข Unit 8: Attribution Models and Multi-Channel Tracking
โข Unit 9: Data Visualization and Reporting in E-commerce
โข Unit 10: Continuous Optimization and Testing Strategies
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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