Executive Development Programme in Facebook Ads for Future-Ready Marketing
-- viendo ahoraThe Executive Development Programme in Facebook Ads for Future-Ready Marketing is a certificate course designed to empower marketing professionals with advanced skills in Facebook Ads. In an era where digital advertising dominates, this program gains importance as it focuses on mastering one of the most popular and effective platforms, Facebook Ads.
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Detalles del Curso
• Facebook Ads Manager: Understanding the interface, creating and managing ads, targeting options, and campaign setup.
• Facebook Pixel: Implementing and utilizing the Facebook pixel for conversion tracking, audience building, and optimization.
• Custom Audiences: Creating and managing custom audiences, including website custom audiences, customer list audiences, and engagement custom audiences.
• Lookalike Audiences: Building lookalike audiences based on website visitors, customer lists, or engagement data for effective targeting.
• Facebook Ad Objectives: Identifying the right ad objectives to meet marketing goals, including Awareness, Consideration, and Conversion campaigns.
• Ad Placements: Selecting appropriate ad placements for optimal reach and engagement, including Facebook, Instagram, Audience Network, and Messenger.
• Ad Formats: Exploring various ad formats, such as image, video, carousel, collection, and stories ads to maximize visual appeal.
• Budgeting & Bidding Strategies: Managing ad budgets, setting bids, and understanding various bidding strategies for maximum ROAS.
• Performance Analysis: Analyzing and optimizing ad performance using Facebook Ads Manager metrics, reports, and insights.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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