Executive Development Programme in Facebook Ads for Future-Ready Marketing
-- ViewingNowThe Executive Development Programme in Facebook Ads for Future-Ready Marketing is a certificate course designed to empower marketing professionals with advanced skills in Facebook Ads. In an era where digital advertising dominates, this program gains importance as it focuses on mastering one of the most popular and effective platforms, Facebook Ads.
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โข Facebook Ads Manager: Understanding the interface, creating and managing ads, targeting options, and campaign setup.
โข Facebook Pixel: Implementing and utilizing the Facebook pixel for conversion tracking, audience building, and optimization.
โข Custom Audiences: Creating and managing custom audiences, including website custom audiences, customer list audiences, and engagement custom audiences.
โข Lookalike Audiences: Building lookalike audiences based on website visitors, customer lists, or engagement data for effective targeting.
โข Facebook Ad Objectives: Identifying the right ad objectives to meet marketing goals, including Awareness, Consideration, and Conversion campaigns.
โข Ad Placements: Selecting appropriate ad placements for optimal reach and engagement, including Facebook, Instagram, Audience Network, and Messenger.
โข Ad Formats: Exploring various ad formats, such as image, video, carousel, collection, and stories ads to maximize visual appeal.
โข Budgeting & Bidding Strategies: Managing ad budgets, setting bids, and understanding various bidding strategies for maximum ROAS.
โข Performance Analysis: Analyzing and optimizing ad performance using Facebook Ads Manager metrics, reports, and insights.
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