Certificate in Mobile Ad Performance Evaluation

Name: Certificate in Mobile Ad Performance Evaluation
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The Certificate in Mobile Ad Performance Evaluation is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly growing mobile advertising industry. This program focuses on the importance of evaluating mobile ad performance, providing learners with the knowledge and tools to measure campaign success and optimize return on investment.

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À propos de ce cours

In today's digital age, mobile advertising has become a critical component of any successful marketing strategy, with industry demand for skilled professionals at an all-time high. By completing this course, learners will be able to demonstrate their expertise in mobile ad performance evaluation, making them highly sought after by employers in a variety of industries. Through hands-on training and in-depth instruction, this program covers a range of topics, including mobile ad campaign planning, performance measurement, optimization strategies, and data analysis. With a focus on real-world application, learners will graduate from this course with the skills and confidence needed to advance their careers in mobile advertising.

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Détails du cours

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• Mobile Ad Performance Metrics: Understanding key metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate to evaluate the effectiveness of mobile ads.
• Mobile Ad Formats: Exploring various mobile ad formats including banner ads, interstitial ads, native ads, and video ads.
• Mobile Ad Campaign Setup: Learning how to create and launch mobile ad campaigns on popular platforms such as Google AdMob and Facebook Audience Network.
• A/B Testing for Mobile Ads: Understanding the concept of A/B testing and how to apply it to optimize mobile ad performance.
• Targeting and Retargeting Strategies: Learning how to target specific audiences and retarget users who have previously engaged with mobile ads.
• Mobile Ad Analytics: Analyzing mobile ad performance data to gain insights and make data-driven decisions.
• Mobile Ad Fraud: Identifying and preventing mobile ad fraud to ensure accurate performance evaluation.
• Mobile Ad Best Practices: Following industry best practices for mobile ad design, placement, and messaging.
• Mobile Ad Trends: Staying up-to-date with the latest mobile ad trends and technologies.

Parcours professionnel

The Certificate in Mobile Ad Performance Evaluation is designed for professionals looking to delve into the world of mobile advertising and understand the key performance metrics. This program will provide you with the necessary skills to evaluate and optimize mobile ad campaigns, ensuring their success in the constantly evolving digital landscape. The UK mobile ad market is booming, offering a wealth of opportunities for skilled professionals. With an increasing number of businesses investing in mobile advertising, the demand for experts in mobile ad performance evaluation has never been higher. According to our research, several roles are particularly relevant within this industry. Below, we will present the trends, salary ranges, and skill demands for these roles through a 3D pie chart, providing you with valuable insights into the job market. Mobile Ad Analyst: As a mobile ad analyst, you will be responsible for gathering and interpreting mobile ad data to create actionable insights. With a median salary of £35,000, this role is in high demand due to the increasing complexity of mobile ad campaigns. Mobile Ad Operations: Mobile ad operations professionals manage the technical aspects of mobile ad campaigns, ensuring their smooth execution. With an average salary of £40,000, this role requires a strong understanding of mobile ad technology and platforms. Mobile Ad Strategist: Mobile ad strategists develop and implement effective mobile ad strategies based on market trends and consumer behavior. With a median salary of £45,000, this role demands strong analytical and creative skills to drive successful ad campaigns. In this Certificate in Mobile Ad Performance Evaluation, you will gain the knowledge and skills necessary to excel in these roles. By learning to evaluate mobile ad performance and optimize campaigns, you will position yourself as a valuable asset in the thriving UK mobile ad market.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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CERTIFICATE IN MOBILE AD PERFORMANCE EVALUATION

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London School of International Business (LSIB)

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05 May 2025

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