Certificate in Mobile Ad Performance Evaluation
-- ViewingNowThe Certificate in Mobile Ad Performance Evaluation is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly growing mobile advertising industry. This program focuses on the importance of evaluating mobile ad performance, providing learners with the knowledge and tools to measure campaign success and optimize return on investment.
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• Mobile Ad Performance Metrics: Understanding key metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate to evaluate the effectiveness of mobile ads.
• Mobile Ad Formats: Exploring various mobile ad formats including banner ads, interstitial ads, native ads, and video ads.
• Mobile Ad Campaign Setup: Learning how to create and launch mobile ad campaigns on popular platforms such as Google AdMob and Facebook Audience Network.
• A/B Testing for Mobile Ads: Understanding the concept of A/B testing and how to apply it to optimize mobile ad performance.
• Targeting and Retargeting Strategies: Learning how to target specific audiences and retarget users who have previously engaged with mobile ads.
• Mobile Ad Analytics: Analyzing mobile ad performance data to gain insights and make data-driven decisions.
• Mobile Ad Fraud: Identifying and preventing mobile ad fraud to ensure accurate performance evaluation.
• Mobile Ad Best Practices: Following industry best practices for mobile ad design, placement, and messaging.
• Mobile Ad Trends: Staying up-to-date with the latest mobile ad trends and technologies.
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