Global Certificate in Retail Media Campaign Planning

Name: Global Certificate in Retail Media Campaign Planning
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The Global Certificate in Retail Media Campaign Planning is a comprehensive course designed to empower learners with the essential skills required for successful retail media campaign planning. In today's digital age, retail media has become a critical component of marketing strategies for businesses worldwide.

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À propos de ce cours

This course is essential for those seeking to advance their careers in retail media, as it provides a deep understanding of the industry's best practices, tools, and techniques. With a focus on hands-on learning and real-world examples, learners will gain practical experience in planning, executing, and measuring the effectiveness of retail media campaigns. By completing this course, learners will be equipped with the skills necessary to create effective retail media campaigns that drive sales, increase customer engagement, and improve brand awareness. As a result, they will be well-positioned to succeed in this growing field and advance their careers in retail media planning and strategy.

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Détails du cours

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• Campaign Objectives and KPIs ← Primary keyword: Campaign Objectives; Secondary keywords: KPIs, retail media metrics
• Audience Research and Segmentation ← Primary keyword: Audience Research; Secondary keywords: Segmentation, retail consumer behavior
• Channel Planning and Selection ← Primary keyword: Channel Planning; Secondary keywords: Selection, retail media platforms
• Creative Strategy and Execution ← Primary keyword: Creative Strategy; Secondary keywords: Execution, retail media content
• Media Budgeting and Allocation ← Primary keyword: Media Budgeting; Secondary keywords: Allocation, retail media spend
• Campaign Measurement and Optimization ← Primary keyword: Campaign Measurement; Secondary keywords: Optimization, retail media performance evaluation
• Multi-channel Campaign Integration ← Primary keyword: Multi-channel Campaign; Secondary keywords: Integration, retail media synergy
• Compliance and Ethical Considerations ← Primary keyword: Compliance; Secondary keywords: Ethical Considerations, retail media regulations
• Case Studies in Retail Media Campaign Planning ← Primary keyword: Case Studies; Secondary keywords: Retail Media Campaign Planning

Parcours professionnel

In the bustling world of retail media campaign planning, several key roles drive success. These roles include Digital Merchandiser, Retail Media Strategist, Retail Data Analyst, Retail Media Campaign Manager, and E-commerce Sales Specialist. These positions account for a significant portion of the job market, as shown in the following 3D pie chart. As retail media campaigns rely heavily on data-driven strategies, Retail Data Analysts are in high demand. They play a crucial role in interpreting market trends, consumer behavior, and campaign performance, informing strategic decisions and optimizing results. With a median salary of £35,000 to £45,000, these professionals often hold degrees in statistics, mathematics, or related fields. Digital Merchandisers, another vital role, focus on showcasing products online to maximize sales. They create engaging product displays, manage product categories, and optimize product listings for search engines. A Digital Merchandiser's skills include a deep understanding of e-commerce platforms, search engine optimization (SEO), and web analytics tools. The average salary for a Digital Merchandiser in the UK ranges from £25,000 to £35,000. Retail Media Campaign Managers are responsible for developing, executing, and tracking retail media campaigns across various channels. They collaborate with retailers, brands, and creative teams to ensure campaigns meet performance targets. The average salary for a Retail Media Campaign Manager ranges from £30,000 to £45,000. Retail Media Strategists craft cohesive strategies for retail media campaigns, aligning objectives, messaging, and target audiences. They work closely with cross-functional teams to ensure campaigns resonate with consumers and contribute to overall business goals. Entry-level Retail Media Strategists can earn between £25,000 and £35,000, with more experienced professionals earning up to £50,000. E-commerce Sales Specialists are responsible for driving online sales and revenue. They collaborate with marketing, product, and sales teams to create effective sales strategies, execute promotions, and analyze performance data. The average salary for an E-commerce Sales Specialist ranges from £22,000 to £35,000, depending on experience and company size. These roles represent a snapshot of the diverse and growing field of retail media campaign planning. As retailers continue to invest in digital channels and data-driven strategies, professionals with expertise in these areas will remain in high demand.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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London School of International Business (LSIB)

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05 May 2025

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