Global Certificate in Retail Media Campaign Planning

In the bustling world of retail media campaign planning, several key roles drive success. These roles include Digital Merchandiser, Retail Media Strategist, Retail Data Analyst, Retail Media Campaign Manager, and E-commerce Sales Specialist. These positions account for a significant portion of the job market, as shown in the following 3D pie chart. As retail media campaigns rely heavily on data-driven strategies, Retail Data Analysts are in high demand. They play a crucial role in interpreting market trends, consumer behavior, and campaign performance, informing strategic decisions and optimizing results. With a median salary of £35,000 to £45,000, these professionals often hold degrees in statistics, mathematics, or related fields. Digital Merchandisers, another vital role, focus on showcasing products online to maximize sales. They create engaging product displays, manage product categories, and optimize product listings for search engines. A Digital Merchandiser's skills include a deep understanding of e-commerce platforms, search engine optimization (SEO), and web analytics tools. The average salary for a Digital Merchandiser in the UK ranges from £25,000 to £35,000. Retail Media Campaign Managers are responsible for developing, executing, and tracking retail media campaigns across various channels. They collaborate with retailers, brands, and creative teams to ensure campaigns meet performance targets. The average salary for a Retail Media Campaign Manager ranges from £30,000 to £45,000. Retail Media Strategists craft cohesive strategies for retail media campaigns, aligning objectives, messaging, and target audiences. They work closely with cross-functional teams to ensure campaigns resonate with consumers and contribute to overall business goals. Entry-level Retail Media Strategists can earn between £25,000 and £35,000, with more experienced professionals earning up to £50,000. E-commerce Sales Specialists are responsible for driving online sales and revenue. They collaborate with marketing, product, and sales teams to create effective sales strategies, execute promotions, and analyze performance data. The average salary for an E-commerce Sales Specialist ranges from £22,000 to £35,000, depending on experience and company size. These roles represent a snapshot of the diverse and growing field of retail media campaign planning. As retailers continue to invest in digital channels and data-driven strategies, professionals with expertise in these areas will remain in high demand.