Executive Development Programme in TikTok Performance Marketing
-- ViewingNowThe Executive Development Programme in TikTok Performance Marketing is a certificate course designed to provide learners with the essential skills needed to excel in digital marketing, with a particular focus on TikTok, the rapidly growing social media platform. In today's digital age, performance marketing has become increasingly important for businesses looking to reach and engage with their target audiences.
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โข TikTok Performance Marketing Fundamentals: Understanding the basics of TikTok and its advertising offerings. Including TikTok's unique features, ad formats, and targeting options.
โข Creating Effective TikTok Content: Learning the art of creating engaging TikTok content that resonates with the target audience. Including best practices for video creation, editing, and optimization.
โข TikTok Advertising Strategies: Developing a comprehensive performance marketing strategy for TikTok. Including setting goals, identifying target audiences, and selecting ad formats.
โข TikTok Campaign Management: Managing TikTok campaigns, including setting up ad accounts, creating ads, and monitoring performance.
โข TikTok Analytics and Optimization: Using TikTok's analytics tools to track performance and optimize campaigns. Including understanding key metrics, interpreting data, and making data-driven decisions.
โข TikTok Influencer Marketing: Leveraging TikTok influencers to amplify performance marketing efforts. Including identifying and collaborating with influencers, and measuring the impact of influencer campaigns.
โข TikTok Brand Safety and Compliance: Ensuring brand safety and compliance when advertising on TikTok. Including understanding TikTok's ad policies, guidelines, and community standards.
โข Emerging TikTok Trends and Best Practices: Staying up to date with the latest trends and best practices in TikTok performance marketing. Including new ad formats, targeting options, and strategies.
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