Executive Development Programme in TikTok Performance Marketing

Name: Executive Development Programme in TikTok Performance Marketing
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The Executive Development Programme in TikTok Performance Marketing is a certificate course designed to provide learners with the essential skills needed to excel in digital marketing, with a particular focus on TikTok, the rapidly growing social media platform. In today's digital age, performance marketing has become increasingly important for businesses looking to reach and engage with their target audiences.

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AboutThisCourse

With over 1 billion active users, TikTok offers a unique opportunity for brands to connect with consumers in new and innovative ways. This course is designed to equip learners with the skills and knowledge needed to develop and execute effective TikTok performance marketing campaigns. Through a combination of lectures, case studies, and hands-on exercises, learners will gain a deep understanding of TikTok's algorithm, audience demographics, and advertising options. By completing this course, learners will be able to demonstrate their expertise in TikTok performance marketing, making them highly valuable to employers and positioning them for career advancement in this exciting and dynamic field.

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CourseDetails

• TikTok Performance Marketing Fundamentals: Understanding the basics of TikTok and its advertising offerings. Including TikTok's unique features, ad formats, and targeting options.
• Creating Effective TikTok Content: Learning the art of creating engaging TikTok content that resonates with the target audience. Including best practices for video creation, editing, and optimization.
• TikTok Advertising Strategies: Developing a comprehensive performance marketing strategy for TikTok. Including setting goals, identifying target audiences, and selecting ad formats.
• TikTok Campaign Management: Managing TikTok campaigns, including setting up ad accounts, creating ads, and monitoring performance.
• TikTok Analytics and Optimization: Using TikTok's analytics tools to track performance and optimize campaigns. Including understanding key metrics, interpreting data, and making data-driven decisions.
• TikTok Influencer Marketing: Leveraging TikTok influencers to amplify performance marketing efforts. Including identifying and collaborating with influencers, and measuring the impact of influencer campaigns.
• TikTok Brand Safety and Compliance: Ensuring brand safety and compliance when advertising on TikTok. Including understanding TikTok's ad policies, guidelines, and community standards.
• Emerging TikTok Trends and Best Practices: Staying up to date with the latest trends and best practices in TikTok performance marketing. Including new ad formats, targeting options, and strategies.

CareerPath

The Executive Development Programme in TikTok Performance Marketing focuses on developing professionals for in-demand roles that leverage the popular social media platform. This 3D pie chart represents the percentage of professionals in various roles related to TikTok Performance Marketing. Roles like Performance Marketing Management take the lead with 45% of the professionals, highlighting the need for experts who can oversee and strategize TikTok marketing campaigns. PPC Specialists follow closely, accounting for 25% of the professionals, emphasizing the importance of targeted ad campaigns on TikTok. SEO Specialists and Social Media Managers make up 15% and 10% of the roles, respectively, showcasing the value of optimizing content for discoverability and community engagement. Lastly, Data Analysts account for 5% of the roles, underlining the necessity of data-driven decision-making for successful TikTok marketing initiatives. With this Executive Development Programme, professionals can upskill and stay ahead in the rapidly evolving landscape of TikTok Performance Marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN TIKTOK PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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