Professional Certificate in Competitor Profiling & Targeting
-- ViewingNowThe Professional Certificate in Competitor Profiling & Targeting is a comprehensive course designed to equip learners with essential skills in competitive analysis and market segmentation. This program emphasizes the importance of understanding competitors, their strategies, and how to leverage this information to gain a competitive edge.
6,175+
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GBP £ 140
GBP £ 202
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Here are the essential units for a Professional Certificate in Competitor Profiling & Targeting:
• Competitive Analysis: Understanding the Market & Industry Landscape
• Competitor Profiling: Identifying Key Competitors & Gathering Intelligence
• SWOT Analysis: Evaluating Strengths, Weaknesses, Opportunities, & Threats
• Market Positioning: Defining & Differentiating from Competitors
• Product & Service Analysis: Comparing Offerings & Identifying Gaps
• Pricing Strategy: Analyzing Competitive Pricing & Developing a Pricing Model
• Distribution & Sales Analysis: Examining Competitor Networks & Channels
• Promotion & Advertising Analysis: Evaluating Competitor Marketing Strategies
• Competitor Targeting: Identifying & Prioritizing Target Audiences & Markets
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