Professional Certificate in Content Strategy for Brands
-- ViewingNowThe Professional Certificate in Content Strategy for Brands equips learners with essential skills to thrive in the in-demand field of content strategy. This course emphasizes the importance of delivering compelling and targeted content to meet business objectives, engage audiences, and drive customer loyalty.
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โข Unit 1: Introduction to Content Strategy for Brands
โข Unit 2: Understanding Brand Voice & Messaging
โข Unit 3: Content Audit & Analysis
โข Unit 4: Audience Research & Persona Development
โข Unit 5: Content Planning & Editorial Calendar Creation
โข Unit 6: SEO for Content Strategy
โข Unit 7: Content Production & Workflow Management
โข Unit 8: Content Distribution & Promotion Strategies
โข Unit 9: Metrics & Analytics for Content Performance
โข Unit 10: Continuous Improvement & Content Optimization
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