Professional Certificate in Content Strategy for Brands

Name: Professional Certificate in Content Strategy for Brands
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The Professional Certificate in Content Strategy for Brands equips learners with essential skills to thrive in the in-demand field of content strategy. This course emphasizes the importance of delivering compelling and targeted content to meet business objectives, engage audiences, and drive customer loyalty.

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AboutThisCourse

In an era where content marketing has become a $44 billion industry, there is a growing demand for skilled content strategists. This program bridges the gap between traditional marketing and digital innovation, empowering learners to create and manage effective content strategies across various platforms. Throughout the course, students will master essential skills that include developing brand voice, conducting competitive research, creating content maps, and measuring success using key performance indicators. By the end, learners will be prepared to advance their careers in content marketing, social media management, or brand management, ensuring they remain competitive and relevant in the ever-evolving marketing landscape.

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CourseDetails

• Unit 1: Introduction to Content Strategy for Brands
• Unit 2: Understanding Brand Voice & Messaging
• Unit 3: Content Audit & Analysis
• Unit 4: Audience Research & Persona Development
• Unit 5: Content Planning & Editorial Calendar Creation
• Unit 6: SEO for Content Strategy
• Unit 7: Content Production & Workflow Management
• Unit 8: Content Distribution & Promotion Strategies
• Unit 9: Metrics & Analytics for Content Performance
• Unit 10: Continuous Improvement & Content Optimization

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN CONTENT STRATEGY FOR BRANDS

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London School of International Business (LSIB)

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05 May 2025

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