Global Certificate in Ad Tech Insights: Frontiers
-- ViewingNowThe Global Certificate in Ad Tech Insights: Frontiers course is a comprehensive program designed to meet the growing industry demand for Ad Tech expertise. This course emphasizes the importance of understanding the rapidly evolving advertising technology landscape and its impact on business growth and digital transformation.
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โข Ad Tech Fundamentals: Understanding the digital advertising landscape, ad tech terminology, and key players in the industry.
โข Programmatic Advertising: Learning the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and header bidding.
โข Data Management Platforms (DMPs): Exploring the role of DMPs in data-driven advertising, including data collection, segmentation, and activation.
โข Demand Side Platforms (DSPs): Understanding the functionality of DSPs, their role in programmatic advertising, and how to optimize campaigns.
โข Supply Side Platforms (SSPs): Learning about SSPs, their role in ad monetization, and how to maximize yield.
โข Ad Verification and Fraud Prevention: Delving into the importance of ad verification, brand safety, and anti-fraud measures.
โข Cross-Device Tracking and Targeting: Exploring the challenges and solutions for tracking and targeting users across multiple devices.
โข Attribution Modeling: Understanding the various attribution models, their benefits and limitations, and how to choose the right one for your business.
โข Ad Creative and Optimization: Learning about ad formats, creative best practices, and A/B testing techniques.
Note: These units are designed to provide a comprehensive understanding of Ad Tech insights. However, they can be adjusted based on specific learning objectives or target audiences.
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