Global Certificate in Ad Tech Insights: Frontiers

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The Global Certificate in Ad Tech Insights: Frontiers course is a comprehensive program designed to meet the growing industry demand for Ad Tech expertise. This course emphasizes the importance of understanding the rapidly evolving advertising technology landscape and its impact on business growth and digital transformation.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in programmatic advertising, data-driven marketing, and cross-channel attribution. They will also explore the latest trends and innovations in Ad Tech, including artificial intelligence, machine learning, and privacy-focused advertising. Through real-world case studies, hands-on projects, and interactive sessions, learners will develop a deep understanding of the Ad Tech ecosystem and its role in modern marketing. Upon completion, learners will be equipped with the knowledge and skills necessary to advance their careers in Ad Tech, digital marketing, and related fields. They will be able to make informed decisions about Ad Tech investments, optimize ad campaigns for maximum ROI, and navigate the complex regulatory landscape of digital advertising.

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CourseDetails

• Ad Tech Fundamentals: Understanding the digital advertising landscape, ad tech terminology, and key players in the industry.
• Programmatic Advertising: Learning the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and header bidding.
• Data Management Platforms (DMPs): Exploring the role of DMPs in data-driven advertising, including data collection, segmentation, and activation.
• Demand Side Platforms (DSPs): Understanding the functionality of DSPs, their role in programmatic advertising, and how to optimize campaigns.
• Supply Side Platforms (SSPs): Learning about SSPs, their role in ad monetization, and how to maximize yield.
• Ad Verification and Fraud Prevention: Delving into the importance of ad verification, brand safety, and anti-fraud measures.
• Cross-Device Tracking and Targeting: Exploring the challenges and solutions for tracking and targeting users across multiple devices.
• Attribution Modeling: Understanding the various attribution models, their benefits and limitations, and how to choose the right one for your business.
• Ad Creative and Optimization: Learning about ad formats, creative best practices, and A/B testing techniques.



Note: These units are designed to provide a comprehensive understanding of Ad Tech insights. However, they can be adjusted based on specific learning objectives or target audiences.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN AD TECH INSIGHTS: FRONTIERS
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London School of International Business (LSIB)
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05 May 2025
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