Certificate in Ad Metrics & Analysis
-- ViewingNowThe Certificate in Ad Metrics & Analysis is a comprehensive course designed to empower learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on the importance of ad metrics and analysis, providing a deep understanding of critical concepts, including key performance indicators (KPIs), attribution models, and data-driven decision-making.
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GBP £ 140
GBP £ 202
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โข Ad Metrics Basics
โข Understanding Key Ad Metrics
โข Importance of Ad Analytics in Digital Marketing
โข Data Analysis for Ad Metrics
โข Ad Metrics Tools and Software
โข Click-Through Rate (CTR) and Cost-Per-Click (CPC) Analysis
โข Conversion Rate and Cost-Per-Acquisition (CPA) Analysis
โข Ad Frequency and Recency Analysis
โข Ad Campaign Performance Evaluation
โข Utilizing Ad Metrics for Business Decision Making
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