Certificate in Ad Metrics & Analysis

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The Certificate in Ad Metrics & Analysis is a comprehensive course designed to empower learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on the importance of ad metrics and analysis, providing a deep understanding of critical concepts, including key performance indicators (KPIs), attribution models, and data-driven decision-making.

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AboutThisCourse

In an era where data-driven strategies are indispensable, this program is in high demand across various industries. Learners will gain hands-on experience with industry-leading ad analytics tools, enabling them to measure and optimize advertising campaigns effectively. By the end of this course, learners will be equipped with the skills to analyze ad performance, interpret data, and present actionable insights to drive business growth. These skills are crucial for career advancement in marketing, advertising, and data analysis roles, making the Certificate in Ad Metrics & Analysis an invaluable investment in professional development.

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CourseDetails


• Ad Metrics Basics
• Understanding Key Ad Metrics
• Importance of Ad Analytics in Digital Marketing
• Data Analysis for Ad Metrics
• Ad Metrics Tools and Software
• Click-Through Rate (CTR) and Cost-Per-Click (CPC) Analysis
• Conversion Rate and Cost-Per-Acquisition (CPA) Analysis
• Ad Frequency and Recency Analysis
• Ad Campaign Performance Evaluation
• Utilizing Ad Metrics for Business Decision Making

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN AD METRICS & ANALYSIS
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London School of International Business (LSIB)
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05 May 2025
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