Executive Development Programme in Brand Portfolio Strategy
-- ViewingNowThe Executive Development Programme in Brand Portfolio Strategy is a certificate course designed to empower professionals with the essential skills needed to excel in today's dynamic and competitive business landscape. This course emphasizes the importance of a well-structured brand portfolio strategy in achieving long-term business growth and success.
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โข Brand Portfolio Management
โข Understanding Brand Architecture
โข Developing a Brand Strategy
โข Portfolio Analysis and Optimization
โข Brand Positioning and Differentiation
โข Brand Extension and Line Management
โข New Product Introduction and Integration
โข Measuring and Monitoring Brand Performance
โข Managing Brand Equity and Reputation
โข Case Studies in Brand Portfolio Strategy
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