Executive Development Programme in Brand Portfolio Strategy

Name: Executive Development Programme in Brand Portfolio Strategy
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The Executive Development Programme in Brand Portfolio Strategy is a certificate course designed to empower professionals with the essential skills needed to excel in today's dynamic and competitive business landscape. This course emphasizes the importance of a well-structured brand portfolio strategy in achieving long-term business growth and success.

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AboutThisCourse

In an era where branding has become a critical differentiator, there is an increasing demand for professionals who possess a deep understanding of brand portfolio strategy. This course equips learners with the necessary skills to analyze, design, and optimize brand portfolios to meet business objectives, satisfy customer needs, and drive profitability. By enrolling in this course, learners will gain a competitive edge in their careers, as they will develop the ability to make informed decisions about branding and portfolio management. They will also learn how to evaluate market trends, assess brand performance, and leverage brand architecture to create a cohesive and effective brand portfolio strategy. Overall, this course is an excellent investment for professionals looking to advance their careers in marketing, branding, and product management.

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CourseDetails

• Brand Portfolio Management
• Understanding Brand Architecture
• Developing a Brand Strategy
• Portfolio Analysis and Optimization
• Brand Positioning and Differentiation
• Brand Extension and Line Management
• New Product Introduction and Integration
• Measuring and Monitoring Brand Performance
• Managing Brand Equity and Reputation
• Case Studies in Brand Portfolio Strategy

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND PORTFOLIO STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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