Executive Development Programme in Luxury Brand Marketing: Chanel
-- ViewingNowThe Executive Development Programme in Luxury Brand Marketing: Chanel is a certificate course that holds immense importance in the rapidly growing luxury industry. This program is designed to equip learners with the essential skills required to thrive in the competitive world of luxury brand marketing, with a specific focus on the prestigious Chanel brand.
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• Understanding Luxury Branding: An Overview
• The Chanel Brand: History and Heritage
• The Art of Positioning: Luxury Segmentation and Targeting
• Crafting the Chanel Brand Story: Telling a Luxury Narrative
• The Language of Luxury: Communicating the Chanel Brand
• Experiential Marketing for Luxury Brands: The Chanel Way
• Pricing Strategies in Luxury Brand Marketing: A Chanel Perspective
• The Role of Retail in Luxury Branding: Chanel's Global Distribution
• Digital Luxury and E-commerce: The Chanel Online Presence
• Sustainability and Social Responsibility in Luxury Brand Marketing: Chanel's Approach
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