Executive Development Programme in Luxury Brand Marketing: Chanel

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The Executive Development Programme in Luxury Brand Marketing: Chanel is a certificate course that holds immense importance in the rapidly growing luxury industry. This program is designed to equip learners with the essential skills required to thrive in the competitive world of luxury brand marketing, with a specific focus on the prestigious Chanel brand.

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AboutThisCourse

With increasing demand for luxury products and services, the need for skilled professionals with a deep understanding of luxury brand marketing has never been greater. This course offers a unique opportunity to gain insights into the strategies, tactics, and best practices that have made Chanel one of the most successful luxury brands in the world. By the end of this program, learners will have acquired a comprehensive set of skills for career advancement, including the ability to analyze market trends, develop effective marketing strategies, and build strong relationships with customers and stakeholders. By gaining a deep understanding of the Chanel brand, learners will also be well-positioned to excel in any luxury brand marketing role, making this course an excellent investment in their professional development.

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CourseDetails

• Understanding Luxury Branding: An Overview
• The Chanel Brand: History and Heritage
• The Art of Positioning: Luxury Segmentation and Targeting
• Crafting the Chanel Brand Story: Telling a Luxury Narrative
• The Language of Luxury: Communicating the Chanel Brand
• Experiential Marketing for Luxury Brands: The Chanel Way
• Pricing Strategies in Luxury Brand Marketing: A Chanel Perspective
• The Role of Retail in Luxury Branding: Chanel's Global Distribution
• Digital Luxury and E-commerce: The Chanel Online Presence
• Sustainability and Social Responsibility in Luxury Brand Marketing: Chanel's Approach

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN LUXURY BRAND MARKETING: CHANEL
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London School of International Business (LSIB)
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05 May 2025
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