Executive Development Programme in Smarter PR Decisions
-- ViewingNowThe Executive Development Programme in Smarter PR Decisions certificate course is a comprehensive program designed to empower PR professionals with the skills necessary to make data-driven decisions. In today's digital age, the demand for PR professionals who can leverage data and analytics to drive strategy is higher than ever.
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Unit 1: Introduction to Smarter PR Decisions
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Unit 2: Understanding PR & Its Importance in Business
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Unit 3: Data-Driven PR: Leveraging Analytics
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Unit 4: Stakeholder Management & Engagement
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Unit 5: Crisis Communications & Reputation Management
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Unit 6: PR Strategy Development & Implementation
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Unit 7: Media Relations & Press Release Strategies
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Unit 8: Digital PR & Social Media Management
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Unit 9: Measuring PR Success & ROI
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Unit 10: Ethics & Professionalism in PR
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