Executive Development Programme in Smarter PR Decisions

Name: Executive Development Programme in Smarter PR Decisions
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The Executive Development Programme in Smarter PR Decisions certificate course is a comprehensive program designed to empower PR professionals with the skills necessary to make data-driven decisions. In today's digital age, the demand for PR professionals who can leverage data and analytics to drive strategy is higher than ever.

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AboutThisCourse

This course is essential for those looking to advance their careers in PR, as it provides practical skills in data analysis, audience segmentation, and PR measurement and evaluation. Learners will gain a deep understanding of how to use data to inform PR strategies, measure campaign success, and evaluate ROI. The course covers key topics such as PR analytics, media monitoring, and social listening, providing learners with the tools they need to stay ahead in a rapidly changing industry. By the end of the course, learners will be able to make smarter PR decisions that drive business results, making them valuable assets to any organization. In short, the Executive Development Programme in Smarter PR Decisions certificate course is a must-take for PR professionals looking to advance their careers and stay ahead in a data-driven world.

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CourseDetails

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Unit 1: Introduction to Smarter PR Decisions
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Unit 2: Understanding PR & Its Importance in Business
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Unit 3: Data-Driven PR: Leveraging Analytics
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Unit 4: Stakeholder Management & Engagement
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Unit 5: Crisis Communications & Reputation Management
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Unit 6: PR Strategy Development & Implementation
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Unit 7: Media Relations & Press Release Strategies
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Unit 8: Digital PR & Social Media Management
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Unit 9: Measuring PR Success & ROI
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Unit 10: Ethics & Professionalism in PR

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SMARTER PR DECISIONS

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London School of International Business (LSIB)

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05 May 2025

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