Certificate in Ad Performance Analysis: Core Skills
-- ViewingNowThe Certificate in Ad Performance Analysis: Core Skills is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program emphasizes the importance of analyzing and optimizing advertising performance, a critical aspect of any successful digital marketing strategy.
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โข Ad Performance Metrics: Understanding key metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS).
โข Data Analysis Techniques: Learning essential data analysis skills, including data cleaning, visualization, and interpretation.
โข Ad Platforms Overview: Familiarizing yourself with various ad platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
โข Campaign Setup & Management: Setting up and managing ad campaigns, including audience targeting and ad scheduling.
โข A/B Testing & Optimization: Conducting A/B tests to optimize ad performance and maximize ROI.
โข Attribution Modeling: Understanding different attribution models and their impact on ad performance analysis.
โข Audience Segmentation & Personalization: Segmenting audiences and personalizing ad creative for better engagement and conversion rates.
โข Cross-Channel Ad Performance Analysis: Analyzing ad performance across multiple channels and devices.
โข Ad Fraud Detection & Prevention: Identifying and preventing ad fraud to ensure accurate ad performance analysis.
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