Certificate in Ad Performance Analysis: Core Skills

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The Certificate in Ad Performance Analysis: Core Skills is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program emphasizes the importance of analyzing and optimizing advertising performance, a critical aspect of any successful digital marketing strategy.

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In today's digital age, companies increasingly rely on data-driven decision-making, making this certificate course highly relevant and in-demand across industries. Learners will gain hands-on experience with industry-standard tools and techniques, enabling them to extract valuable insights from advertising data and optimize campaigns for maximum ROI. By completing this course, learners will demonstrate a deep understanding of ad performance analysis, setting them apart in a competitive job market. They will be equipped with the skills to analyze and interpret data, communicate insights effectively, and make data-driven decisions that drive business growth.

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โ€ข Ad Performance Metrics: Understanding key metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS).
โ€ข Data Analysis Techniques: Learning essential data analysis skills, including data cleaning, visualization, and interpretation.
โ€ข Ad Platforms Overview: Familiarizing yourself with various ad platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
โ€ข Campaign Setup & Management: Setting up and managing ad campaigns, including audience targeting and ad scheduling.
โ€ข A/B Testing & Optimization: Conducting A/B tests to optimize ad performance and maximize ROI.
โ€ข Attribution Modeling: Understanding different attribution models and their impact on ad performance analysis.
โ€ข Audience Segmentation & Personalization: Segmenting audiences and personalizing ad creative for better engagement and conversion rates.
โ€ข Cross-Channel Ad Performance Analysis: Analyzing ad performance across multiple channels and devices.
โ€ข Ad Fraud Detection & Prevention: Identifying and preventing ad fraud to ensure accurate ad performance analysis.

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In the UK, the demand for skilled professionals in the Ad Performance Analysis field is on the rise. A certificate in Ad Performance Analysis can give you a competitive edge in this growing industry. The core skills required for this role include Ad Campaign Analysis, Data Visualization, Google Analytics, Digital Advertising, and MS Excel mastery. The 3D pie chart demonstrates the relevance of these core skills in the UK job market. Ad Campaign Analysis and Data Visualization hold the highest demand, followed closely by Google Analytics. Digital Advertising and MS Excel complete the skillset, both of which are still highly sought-after by employers. Developing these core skills will equip you with the necessary tools to succeed in the competitive Ad Performance Analysis field.

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CERTIFICATE IN AD PERFORMANCE ANALYSIS: CORE SKILLS
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London School of International Business (LSIB)
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05 May 2025
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