Executive Development Programme in Hospitality Customer Acquisition

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The Executive Development Programme in Hospitality Customer Acquisition is a crucial certificate course designed to meet the growing demand for customer acquisition expertise in the hospitality industry. This programme emphasizes the importance of strategic planning, digital marketing, and data-driven decision-making in attracting and retaining customers.

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ใ“ใฎใ‚ณใƒผใ‚นใซใคใ„ใฆ

By enrolling in this course, learners will gain essential skills to excel in their careers, including data analysis, customer relationship management, and marketing automation tools. The course is designed to equip professionals with a comprehensive understanding of customer acquisition and its impact on business growth. With a focus on practical applications, this programme is a valuable investment for hospitality professionals seeking to advance their careers and make a significant impact on their organization's success.

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ใ‚ณใƒผใ‚น่ฉณ็ดฐ

โ€ข Customer Acquisition Strategies: Understanding the fundamentals of customer acquisition, including the development of effective strategies for attracting and retaining customers in the hospitality industry.
โ€ข Market Research and Analysis: Analyzing market trends, customer preferences, and competitive dynamics to inform customer acquisition efforts.
โ€ข Digital Marketing for Hospitality: Leveraging digital channels to reach and engage with potential customers, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
โ€ข Sales Techniques for Hospitality: Developing and implementing effective sales techniques for the hospitality industry, including upselling and cross-selling strategies.
โ€ข Customer Relationship Management (CRM): Managing customer interactions and data throughout the customer lifecycle to build long-term, profitable relationships.
โ€ข Pricing and Revenue Management: Understanding pricing strategies and revenue management techniques to maximize profitability in the hospitality industry.
โ€ข Service Excellence and Customer Experience: Delivering exceptional service and creating memorable customer experiences to drive customer loyalty and repeat business.
โ€ข Data-Driven Decision Making: Using data analytics and metrics to inform customer acquisition decisions and measure the success of customer acquisition efforts.
โ€ข Branding and Reputation Management: Building and managing a strong brand and reputation to attract and retain customers in the hospitality industry.
โ€ข Innovation and Disruption in Hospitality: Staying up-to-date with the latest trends and innovations in the hospitality industry, including new technologies and business models, to stay competitive and drive customer acquisition.

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ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN HOSPITALITY CUSTOMER ACQUISITION
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
London School of International Business (LSIB)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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