Certificate in YouTube Ads: Targeting Fundamentals
-- ViewingNowThe Certificate in YouTube Ads: Targeting Fundamentals is a comprehensive course designed to empower learners with the essential skills to excel in the rapidly growing field of digital marketing. This program focuses on targeted advertising strategies specific to YouTube, the world's second-largest search engine, and a subsidiary of the advertising behemoth, Google.
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โข Understanding YouTube Advertising
โข Importance of Targeting in YouTube Ads
โข Different Types of YouTube Ad Formats
โข Setting up a Google Ads Account for YouTube
โข Audience Targeting Fundamentals
โข Demographic Targeting on YouTube
โข Interest and Affinity Targeting
โข Custom Affinity and Custom Intent Audiences
โข Placement and Topic Targeting
โข Remarketing on YouTube
โข Measuring Success with YouTube Ads Reporting
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