Certificate in YouTube Ads: Targeting Fundamentals

Name: Certificate in YouTube Ads: Targeting Fundamentals
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The Certificate in YouTube Ads: Targeting Fundamentals is a comprehensive course designed to empower learners with the essential skills to excel in the rapidly growing field of digital marketing. This program focuses on targeted advertising strategies specific to YouTube, the world's second-largest search engine, and a subsidiary of the advertising behemoth, Google.

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AboutThisCourse

In today's digital age, the demand for professionals skilled in YouTube advertising is at an all-time high, with no signs of slowing down. This course equips learners with the knowledge to leverage YouTube's vast user base and advanced ad targeting features, ensuring that their ads reach the right audience, at the right time, and on the right device. By enrolling in this course, learners will gain a competitive edge in their careers, with hands-on experience in creating and managing YouTube ad campaigns, analyzing campaign performance metrics, and optimizing ad spend to maximize ROI. By mastering these essential skills, learners will be well-positioned to succeed in a variety of roles, including digital marketing specialist, social media manager, and advertising strategist.

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CourseDetails

• Understanding YouTube Advertising
• Importance of Targeting in YouTube Ads
• Different Types of YouTube Ad Formats
• Setting up a Google Ads Account for YouTube
• Audience Targeting Fundamentals
• Demographic Targeting on YouTube
• Interest and Affinity Targeting
• Custom Affinity and Custom Intent Audiences
• Placement and Topic Targeting
• Remarketing on YouTube
• Measuring Success with YouTube Ads Reporting

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN YOUTUBE ADS: TARGETING FUNDAMENTALS

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London School of International Business (LSIB)

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05 May 2025

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