Certificate in Ad Performance Analysis for Professionals
-- ViewingNowThe Certificate in Ad Performance Analysis for Professionals is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on the importance of ad performance analysis, a critical aspect of digital marketing that involves interpreting data to optimize advertising campaigns and maximize return on investment.
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โข Ad Performance Metrics
โข Understanding Key Performance Indicators (KPIs)
โข Analyzing Click-Through Rates (CTR)
โข Cost-Per-Click (CPC) and Cost-Per-Mille (CPM) Analysis
โข Conversion Tracking and Analysis
โข Attribution Models in Ad Performance
โข A/B Testing and Optimization in Ad Campaigns
โข Advanced Ad Performance Analysis Tools
โข Reporting and Visualization Techniques for Ad Data
โข Case Studies in Ad Performance Analysis
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