Executive Development Programme in Digital Marketing with Google AdWords
-- ViewingNowThe Executive Development Programme in Digital Marketing with Google AdWords certificate is a comprehensive course designed to meet the growing industry demand for digital marketing expertise. This program emphasizes the importance of data-driven decision making and hands-on experience, empowering learners with essential skills to advance their careers in digital marketing.
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Unit 1: Introduction to Digital Marketing & Google AdWords
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Unit 2: Search Engine Optimization (SEO)
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Unit 3: Pay-Per-Click (PPC) Advertising & Google AdWords
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Unit 4: Google AdWords Campaign Setup & Management
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Unit 5: Keyword Research & Analysis for Google AdWords
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Unit 6: Creating Compelling Ad Copy for Google AdWords
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Unit 7: Google AdWords Bid Strategies & Optimization
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Unit 8: Google AdWords Display Network & Remarketing
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Unit 9: Google Analytics for Digital Marketing Analysis
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Unit 10: Advanced Google AdWords Techniques & Best Practices
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