Executive Development Programme in Digital Marketing with Google AdWords

Name: Executive Development Programme in Digital Marketing with Google AdWords
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The Executive Development Programme in Digital Marketing with Google AdWords certificate is a comprehensive course designed to meet the growing industry demand for digital marketing expertise. This program emphasizes the importance of data-driven decision making and hands-on experience, empowering learners with essential skills to advance their careers in digital marketing.

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AboutThisCourse

With a focus on Google AdWords, the course covers search engine marketing, display advertising, mobile advertising, and video advertising. Learners will gain practical experience in campaign planning, execution, and optimization, as well as in-depth knowledge of analytics and reporting. The Google AdWords certification adds credibility to their skillset, making them stand out in the competitive job market. In today's digital age, businesses rely heavily on effective digital marketing strategies to reach their target audience and drive growth. By enrolling in this program, learners will not only gain the necessary skills to succeed in this field but also contribute to the success of their organizations.

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CourseDetails

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Unit 1: Introduction to Digital Marketing & Google AdWords
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Unit 2: Search Engine Optimization (SEO)
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Unit 3: Pay-Per-Click (PPC) Advertising & Google AdWords
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Unit 4: Google AdWords Campaign Setup & Management
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Unit 5: Keyword Research & Analysis for Google AdWords
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Unit 6: Creating Compelling Ad Copy for Google AdWords
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Unit 7: Google AdWords Bid Strategies & Optimization
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Unit 8: Google AdWords Display Network & Remarketing
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Unit 9: Google Analytics for Digital Marketing Analysis
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Unit 10: Advanced Google AdWords Techniques & Best Practices

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DIGITAL MARKETING WITH GOOGLE ADWORDS

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London School of International Business (LSIB)

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05 May 2025

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