Certificate in E-commerce Performance Monitoring
-- ViewingNowThe Certificate in E-commerce Performance Monitoring is a crucial course designed to equip learners with the skills needed to excel in the ever-evolving world of e-commerce. This course highlights the importance of monitoring and analyzing e-commerce performance metrics to optimize online sales and improve customer experiences.
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GBP £ 140
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โข Introduction to E-commerce Performance Monitoring: Understanding the basics, importance, and benefits of monitoring e-commerce performance.
โข Setting up E-commerce Performance Monitoring Tools: Choosing and configuring the right tools for monitoring website performance, user behavior, and sales conversions.
โข Key Performance Indicators (KPIs) in E-commerce: Identifying, tracking, and analyzing essential KPIs such as page load time, bounce rate, cart abandonment rate, and conversion rate.
โข Real User Monitoring (RUM) vs. Synthetic Monitoring: Comparing the two monitoring methods, understanding their use cases, and implementing them in e-commerce.
โข E-commerce SEO Monitoring: Tracking search engine rankings, organic traffic, and backlinks to optimize search engine performance and visibility.
โข Social Media and Email Campaign Monitoring: Monitoring the effectiveness of marketing campaigns, engagement, and conversions from social media and email channels.
โข Mobile App Performance Monitoring: Analyzing mobile app speed, functionality, and user experience for e-commerce applications.
โข Security and Compliance Monitoring: Ensuring data protection, website security, and compliance with industry standards in e-commerce.
โข A/B Testing and Optimization: Implementing A/B testing to improve website design, user experience, and sales conversion rates.
โข Continuous Monitoring and Reporting: Setting up automated monitoring, real-time alerts, and regular reporting for ongoing e-commerce performance improvement.
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