Certificate in E-commerce Performance Monitoring

Name: Certificate in E-commerce Performance Monitoring
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The Certificate in E-commerce Performance Monitoring is a crucial course designed to equip learners with the skills needed to excel in the ever-evolving world of e-commerce. This course highlights the importance of monitoring and analyzing e-commerce performance metrics to optimize online sales and improve customer experiences.

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AboutThisCourse

In today's digital age, e-commerce has become an integral part of many industries, leading to a high demand for professionals who can effectively monitor and analyze e-commerce performance data. This course provides learners with essential skills in data analysis, online marketing, and web analytics, empowering them to make data-driven decisions that drive business growth. By completing this certificate course, learners will be able to demonstrate their expertise in e-commerce performance monitoring, making them highly valuable to potential employers. Whether you're a marketing professional, business analyst, or e-commerce entrepreneur, this course will provide you with the skills needed to advance your career and succeed in the digital economy.

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CourseDetails

• Introduction to E-commerce Performance Monitoring: Understanding the basics, importance, and benefits of monitoring e-commerce performance.
• Setting up E-commerce Performance Monitoring Tools: Choosing and configuring the right tools for monitoring website performance, user behavior, and sales conversions.
• Key Performance Indicators (KPIs) in E-commerce: Identifying, tracking, and analyzing essential KPIs such as page load time, bounce rate, cart abandonment rate, and conversion rate.
• Real User Monitoring (RUM) vs. Synthetic Monitoring: Comparing the two monitoring methods, understanding their use cases, and implementing them in e-commerce.
• E-commerce SEO Monitoring: Tracking search engine rankings, organic traffic, and backlinks to optimize search engine performance and visibility.
• Social Media and Email Campaign Monitoring: Monitoring the effectiveness of marketing campaigns, engagement, and conversions from social media and email channels.
• Mobile App Performance Monitoring: Analyzing mobile app speed, functionality, and user experience for e-commerce applications.
• Security and Compliance Monitoring: Ensuring data protection, website security, and compliance with industry standards in e-commerce.
• A/B Testing and Optimization: Implementing A/B testing to improve website design, user experience, and sales conversion rates.
• Continuous Monitoring and Reporting: Setting up automated monitoring, real-time alerts, and regular reporting for ongoing e-commerce performance improvement.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN E-COMMERCE PERFORMANCE MONITORING

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London School of International Business (LSIB)

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05 May 2025

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