Global Certificate in Market Research: Frontiers of Knowledge
-- ViewingNowThe Global Certificate in Market Research: Frontiers of Knowledge is a comprehensive course designed to equip learners with essential skills for success in market research. This certificate course focuses on advanced techniques and tools, providing a deep understanding of the latest market research methodologies and industry trends.
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Unit 1: Introduction to Market Research
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Unit 2: Research Design and Data Collection Methods
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Unit 3: Quantitative Data Analysis in Market Research
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Unit 4: Qualitative Data Analysis in Market Research
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Unit 5: Market Segmentation and Targeting
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Unit 6: Customer Satisfaction and Experience Management
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Unit 7: Brand Management and Equity Research
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Unit 8: New Trends in Market Research: Big Data and AI
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Unit 9: Ethical Considerations in Market Research
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Unit 10: Communicating Research Findings and Recommendations
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