Executive Development Programme in Loyalty Program Metrics & Analytics
-- ViewingNowThe Executive Development Programme in Loyalty Program Metrics & Analytics is a certificate course designed to empower professionals with the necessary skills to excel in customer retention and loyalty management. This programme emphasizes the importance of data-driven decision-making in the design, implementation, and management of loyalty initiatives.
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โข Understanding Loyalty Program Metrics
โข Key Performance Indicators (KPIs) in Loyalty Programs
โข Customer Retention Rate and Its Importance
โข Measuring Customer Lifetime Value (CLV)
โข Member Engagement Metrics in Loyalty Programs
โข Analysing Redemption Rates and Patterns
โข Net Promoter Score (NPS) and Its Relevance to Loyalty Programs
โข Return on Investment (ROI) in Loyalty Programs
โข Utilizing A/B Testing in Loyalty Program Analytics
โข Advanced Analytics Techniques in Loyalty Programs
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