Executive Development Programme in Loyalty Program Metrics & Analytics

Name: Executive Development Programme in Loyalty Program Metrics & Analytics
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The Executive Development Programme in Loyalty Program Metrics & Analytics is a certificate course designed to empower professionals with the necessary skills to excel in customer retention and loyalty management. This programme emphasizes the importance of data-driven decision-making in the design, implementation, and management of loyalty initiatives.

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AboutThisCourse

In an era where customer experience is paramount, organizations increasingly demand experts who can leverage analytics to drive customer loyalty and enhance business performance. This course equips learners with essential skills in loyalty programme metrics, customer analytics, segmentation, and modelling, providing a solid foundation for career advancement in various industries. By understanding the key performance indicators of loyalty programmes and learning to apply advanced analytics techniques, learners will be able to demonstrate their value to organizations by delivering quantifiable results and optimizing customer lifetime value.

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CourseDetails

• Understanding Loyalty Program Metrics
• Key Performance Indicators (KPIs) in Loyalty Programs
• Customer Retention Rate and Its Importance
• Measuring Customer Lifetime Value (CLV)
• Member Engagement Metrics in Loyalty Programs
• Analysing Redemption Rates and Patterns
• Net Promoter Score (NPS) and Its Relevance to Loyalty Programs
• Return on Investment (ROI) in Loyalty Programs
• Utilizing A/B Testing in Loyalty Program Analytics
• Advanced Analytics Techniques in Loyalty Programs

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN LOYALTY PROGRAM METRICS & ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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