Masterclass Certificate in Ad Performance: Smart Insights
-- ViewingNowThe Masterclass Certificate in Ad Performance by Smart Insights is a comprehensive course that focuses on creating and optimizing digital advertising campaigns. This certification emphasizes the importance of data-driven decision making and strategic thinking in paid advertising.
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โข Unit 1: Introduction to Ad Performance
โข Unit 2: Ad Platforms: Google, Facebook, and Programmatic
โข Unit 3: Understanding Key Ad Metrics: CTR, CPC, CPM, and CR
โข Unit 4: A/B Testing and Optimization Techniques for Ad Campaigns
โข Unit 5: Audience Targeting and Segmentation Strategies
โข Unit 6: Ad Creatives: Copywriting, Design, and Formats
โข Unit 7: Ad Attribution and Multi-Touch Models
โข Unit 8: Cross-Device and Cross-Channel Ad Performance
โข Unit 9: Privacy Regulations and Ad Compliance
โข Unit 10: Advanced Ad Performance Trends and Future Developments
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