Masterclass Certificate in Ad Performance: Smart Insights

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The Masterclass Certificate in Ad Performance by Smart Insights is a comprehensive course that focuses on creating and optimizing digital advertising campaigns. This certification emphasizes the importance of data-driven decision making and strategic thinking in paid advertising.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course provides learners with essential skills to advance their careers in the industry. It covers various topics including ad targeting, campaign planning, and performance measurement across multiple platforms such as Google, Facebook, and Instagram. By earning this certification, learners demonstrate their ability to create effective ad campaigns, analyze performance metrics, and apply strategic insights to improve overall ad performance. This mastery of essential skills equips learners to drive business growth and maximize return on investment, making them highly valuable assets in today's digital-focused job market.

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CourseDetails

• Unit 1: Introduction to Ad Performance
• Unit 2: Ad Platforms: Google, Facebook, and Programmatic
• Unit 3: Understanding Key Ad Metrics: CTR, CPC, CPM, and CR
• Unit 4: A/B Testing and Optimization Techniques for Ad Campaigns
• Unit 5: Audience Targeting and Segmentation Strategies
• Unit 6: Ad Creatives: Copywriting, Design, and Formats
• Unit 7: Ad Attribution and Multi-Touch Models
• Unit 8: Cross-Device and Cross-Channel Ad Performance
• Unit 9: Privacy Regulations and Ad Compliance
• Unit 10: Advanced Ad Performance Trends and Future Developments

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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MASTERCLASS CERTIFICATE IN AD PERFORMANCE: SMART INSIGHTS
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London School of International Business (LSIB)
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05 May 2025
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